What is SEO and How Does SEO Works? GraphersDesk

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As a business owner, you might not know that online presence alone isn’t enough until your search words (Keywords) are optimised. And here is where our hero SEO (Search Engine Optimization) enters. SEO makes your online presence visible by optimising your website thoroughly.

It includes optimising various elements of your website, such as content, keywords, meta tags, etc. As the visibility increases, it leads to more organic traffic, converting them to sales. However, SEO is the best way to enhance your web traffic without spending much on advertising.

So, are you curious to learn about what SEO is and how does SEO works?

If yes, then scroll the blog till the end.

What Is SEO?

SEO stands for ‘Search Engine Optimization,’ which helps rank your website on search engines like Google, Yahoo, Bing, etc.

The higher your website ranks, the more chances it will be clicked. The more it gets clicked, the more conversions are possible, resulting in more sales to your business.

The process is carried on by improving your website by optimising different areas, such as the website’s content, meta tags, keywords, and many more. All these factors contribute to the ranking of your website in search engines.

SEO is an organic way of attracting traffic to your website from free, editorial, and organic search engine results. Whether you are selling a product, offering a service, or providing valuable information to your readers, it is necessary to be on the top to create brand awareness among consumers, and this can only be possible through SEO.

• Also Read: 100% Winning On-page SEO Checklist

However, there are three types of SEO: on-page SEO, off-page SEO, and technical SEO. We’ll explore it more deeply below.

What Are the Three Types of SEO?

Well, to improve the SEO performance of a website, the ways have been categorised so that you can focus on different areas of your website.

On-Page SEO:

Optimising anything on-site is referred to as on-page SEO, which paves the way for a better ranking. It focuses on improving on-site elements like keywords, content, hyperlinks, metadata like title tags, meta descriptions, headers, and image optimization like adding alt tags, URL structure, etc.

Off-Page SEO

Anything that happens off-site to improve your website’s performance is known as off-page SEO. It follows improving your site performance by creating high-quality backlinks, like guest blogging, etc., and promoting your website on various social media platforms to gain authority and traffic. Additionally, conducting competitor analysis, getting online reviews, etc, are also a part of off-page SEO.

Technical SEO

Technical SEO deals with improving the technical areas of your website for enhanced ranking and performance. Technical SEO involves site load time optimization, mobile friendliness, site structure, duplicate content audit, mobile friendliness, crawl error identification, creating a site map, and many more. Technical SEO mainly focuses on page speed and site structure to reduce the bounce rate of your website. The goal of the technical SEO is to make the website more friendly by enabling the right features.

How Does SEO Work?

When a query is made by the user in the search engines, the search engines use algorithms to show the user the most relevant results. All these processes occur on the back end, which is stored in the Google database. So for the people who are in search of how does SEO work the answer is here. However, the search engines work based on the following steps.

Search Engine Crawling 

Initially, search engines use crawlers to discover pages on the web-based on the following links and using sitemaps. The crawlers, or bots or spiders, are computer programs or software that collect all the information based on the title, URL, description, media, and text to store them in Google’s database. These crawlers visit every website to collect the information.

Search Engine Indexing 

Indexing is the second step, determining whether the web page is worthy enough to be indexed that is crawled. If the search engine finds it relevant, it will add it to its index. However, there are many databases and web pages stored in this index. The index is like a pool that the search engines dive into to show the users the most relevant results to the query.

However, the web page may not be indexed if,

• The content is duplicate, spammy, or of low value.
• Unable to be found by the crawlers or
• If the page has no or the least inbound links.

Search Engine Ranking

Once the indexing is done, the next step is ranking, where Google uses complex algorithms to look at various factors to determine if the page is relevant or of high quality to show it to the users who have entered the query.

However, the ranking is based on several factors;

• The relevancy between the search query and the content page,
• The quality of content that is original and not duplicated and can be found through, expertise in the domain, which Google can figure out with the information provided, experience, and authority by estimating the references and external links and the trustworthiness of the site
• The usability of the site, including mobile friendliness, speed, and other factors
• The meaning of the query entered, etc.

How Is SEO Different from SEM and PPC?

SEO stands for ‘Search Engine Optimization,’ SEM stands for ‘Search Engine Marketing,’ and PPC is the acronym for ‘Paid Per Click.’ All fall under the same category, which involves ranking your website to the first page of the SERPs. These are interrelated terms with diverse working models.

SEM involves both organic and paid results, and SEO and PPC are the subsets of SEM; in other words, both SEO and PPC are a type of SEM. SEO involves an organic approach to optimise web pages to drive traffic to your website, whereas PPC is an advertising model that uses ads to drive traffic to the website. Here, the businesses pay every time the ad is clicked on a pay-per-click basis.

However, to understand it more keenly, PPC and SEM have quite similar approaches, but the only difference is that SEM is closely associated with Google. In contrast, PPC also works with other channels, such as video ads on YouTube and visual ads on Social Media.

On the other hand, the similarity between SEO and SEM is that they help optimise the website for higher rankings and traffic in an organic manner. SEM also focuses on paid search optimization to earn higher rankings and visibility. So before you understand their differences, try to know about them in detail.

Most Frequently Asked Questions about SEO

What Is SEO, and Why Is It Important for Your Business?

Many of us are unaware of SEO and are curious about what is SEO and how does SEO work. So here is the answer to it. SEO, which stands for Search Engine Optimization, is a process of optimising your website with proper content and keywords to show the most relevant results to the users. It is an organic approach to ranking your website and creating a brand in your business’s global market.

What Are Some of the Most Important Google Ranking Factors?

Some major factors through which you can rank higher on Google are quality content, technical SEO, mobile-friendly model, quality backlinks, page speed, brand strength, domain strength, user experience, content depth, content type, content freshness, domain authority, HTTP, schema code, social signals and more.

What Is LSI?

LSI stands for ‘Latent Semantic Indexing,’ which allows you to optimise keywords on a website or a web page without worrying about keyword stuffing. Google’s algorithm also uses LSI’s to determine the relevance of a search phrase.

What Is a Backlink?

Backlinks refer to any incoming links to your website, where one website links to another to show the trustworthiness of the content. High-quality backlinks help the web pages rank and have better visibility on search engines.

What Is Meta Description?

It is a short and relevant summary of what a page is about, which is around 155-160 characters and has a snippet below it. They serve as a pitch that convinces the users that the page is exactly what they are looking for.

These are some of the most frequently asked questions, but there are also many more.

Conclusion

SEO is the key to success for any business. With proper understanding, one can take their business to the peak with a persistent and steady effort by applying new SEO tactics and techniques.

But before that, it is required to have a deep study of the process involved from our guide, where we have discussed everything from pin to the car about what SEO is, How does SEO work, its types, and many more.

Though SEO is a constantly evolving subject, with stronger practice, it can take your business to unimaginable heights by creating business value around the globe!

If you are looking for an expert digital marketing agency in Chennai or near you you can contact us as we have shown multifold growth to our B2B and B2C partners.

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